Step 1: Watch Korean rapper PSY's newest music video for a song called "Hangover". Step 2: Seriously reconsider your life choices. Step 3: Rewind to watch again, this time taking note of everything in the video that is completely unique to Korea.
Here we go!
0:30 - PSY and Snoop Dogg vigorously brush their teeth. Koreans take brushing seriously.
0:45 - Hite Dry Finish beer.
0:56 - a 편의점 (pyeon-e-jeom), or convenience store, where you can sit and eat the snacks you've just bought, including...
1:00 - small glass bottles of energy drinks with who-knows-what ingredients inside,
1:11 - and 삼각김밥 (samgak-kimbap), triangle kimbap, and cup noodles (라면/ramyeon).
1:15 - a Korean sauna (I don't think they usually have green fountains, though).
1:35 - copious amounts of 소주 (soju), Korea's most popular liquor.
1:47 - hardy 아줌마 (ajumma), or older Korean women who can drink you under the table.
2:03 - 택시 (taxi).
2:04 - I just noticed the illustrated background is Seoul, with Namsan Tower and 63 Building visible. Also, PSY is now playing a bottle of Hite instead of a saxophone.
2:10 - 동일이발소 (dongil ilbaso) means "Sameness Barbershop"
2:28 - 노래방 (noraebang), a karaoke party room, complete with disco lights and a tambourine!
2:39 - PSY is drinking a can of something with PSY on it?
2:45 - the lyrics read, "누군지 한번에 알아낼 너의 단 한사람," from the song "나를 슬프게 하는 사람들" ("People Who Make Me Sad") by 이승기.
2:48 - BOA's "Rock With You".
2:55 - G-Dragon!
3:20 - Disco Pang Pang!
3:33 - Pool halls, where some of my old students now spend all of their free time chalking their cues instead of studying.
3:45 - PSY is eating 짜장면 (jjajangmyeon), black-bean noodles.
3:58 - a traditional bar for 막걸리 (makkeoli), Korean rice wine, where Snoop Dogg looks like he's dressed in somewhat traditional clothes (and PSY is in a Kill Bill-esque jump suit? I don't know who the girl is).
4:10 - the shake-and-chop method of opening soju bottles in order to rid it of poisonous impurities.
4:19 - love shots!
4:20 - opening a bottle of beer with a Korean metal spoon.
4:39 - delivery guys (they are not usually on fire, though) with Chinese food.
4:42 - oblivious 아저씨 (ahjussi), older Korean man.
And that's all I could catch!. What did I miss?
P.S. Please don't get any ideas about what Korean drinking culture is really like from this music video. Please also hope that rappers will stop objectifying women in their videos in the near future. But do enjoy the craziness of the video, because that same craziness is what made PSY a global phenomenon in the first place.